Forno Santa Maria is an innovative venue that brings a unique concept to Palermo: the fusion of mixology and pizza. Housed in a former industrial vehicle parts company founded in the early 20th century, the space retains its industrial soul, reinterpreted in a contemporary key.

We curated the naming, inspired by the adjacent church of the same name, and developed the visual identity. The design draws inspiration from original posters featuring early 20th-century avant-garde typography, preserved on the venue’s walls, and translates their vibes into a modern aesthetic.

At the heart of the venue’s identity are Mr. Pizza and Mrs. Cocktail, who come together in a symbolic dance. Their union, set against the backdrop of the former industrial warehouse, unfolds into a romantic love story.